Scott has an extensive (35+ years) background in market research and advanced analytical analysis, including experience in fields such as new product/service development and assessment, market segmentation, choice modelling, pricing analysis, market tracking, brand positioning, public policy assessment and evaluation, feasibility research, advertising testing/tracking, market modelling/forecasting and customer satisfaction research.
His background includes positions as Marketing Science & Research Director with Research International in Melbourne, Frankfurt and London, Head of Advanced Analytics with Lewers Research and, for the past 10 years, Principal and Director – Data Science with Nulink Analytics.
He has published and presented a large number of papers on a range of topics and has been a regular speaker at seminars and meetings within the marketing and social research industry. He has delivered full day workshops for The Research Society on Choice Modelling, on Latent Class Analysis, and on use of the Q software.
Scott’s qualifications/memberships include:
– Bachelor of Science – mathematical and survey statistics, Monash University (B. Sc. (Hons))
– Master of Applied Science (by thesis) – statistical modelling, Univ. of Melbourne (M. App. Sc.)
– Zertifikat Deutsch als Fremdsprache (ZDF), Goethe Institut
– Fellow and QPR Member – The Research Society