Ray Poynter

Ray Poynter
  • Title: Chief Research Officer at Potentiate | Co-founder of NewMR
  • Company: Chief Research Officer at Potentiate | Co-founder of NewMR


Ray founded The Future Place in 2001 to help businesses shift their focus from the now to the future. He is also Chief Research Officer at Potentiate, co-founder of NewMR, a Fellow of the MRS (UK), an ESOMAR Council member and well-known writer, workshop leader and conference keynote speaker. Ray has spent the last 40 years working at the intersection of research, technology and methodology. Ray has held director-level positions with a range of companies including Millward Brown, Vision Critical, Virtual Surveys, Intelliquest and The Research Business.

Ray has spent the last 40 years at the intersection of research, technology and discovery. During that time Ray has been at the forefront of innovation in market research, from the introduction of personal computers in the late 1970s through to the use of Automation and Smartphones in recent years.

His experience includes being a director of Vision Critical, Sandpiper, IntelliQuest, Millward Brown, The Research Business and The Future Place.

Ray is the founder of NewMR, an author of research textbooks and blogs, a workshop facilitator, consultant, lecturer and trainer. Ray is in constant demand as a conference presenter, with recent gigs in Tokyo, Amsterdam, Atlanta, Bangkok, Hong Kong, Manila, Cairo, Basel, Dubai, Amman, Shanghai and London.

Ray’s passions include blending the best of the new with the best of the old. Key topics that Ray has championed include: research methodology, the art and science of story finding, innovations in communication, and the sharing of ideas and approaches. These passions have led him to write chapters, university courses, blogs, and books on topics such as: social media research, online research, analysis and advanced analysis, trends in market research, finding the story in the data, automation, and discourse analysis.

Ray has a degree in Computing Science and Economics, a Post Graduate Certificate of Education (teaching mathematics), and a Masters Degree in Research Methodology.

Outside of work, Ray is a keen runner and jogger, taking part in events ranging from 5KM ParkRuns as well as cross-country, trail, ekiden, fell and road races.


The short term for the research industry is all about how to function during the pandemic crisis and through the economic shock it is creating. But the longer-term future of research and insights will be determined by our people, which means we need a strategy for developing the right skills. This panel discussion will explore the skills we need and discuss strategies for making it happen.

 Save as PDF
Skip to toolbar