Patrick Comer founded Lucid with a vision to democratize data collection by applying programmatic technology to market research. Lucid is now the world-wide leader in enterprise marketplaces for sampling.
Since its inception in 2010, Lucid has become one of the most successful tech startups in New Orleans, with hundreds of employees across the globe. Since 1998, Patrick has been a founder, investor, and executive for startups.
He began his career as Chief of Staff at govWorks, a Silicon Alley darling featured in the film, Startup.com.
In 2003, he started his journey in market research with IFILM and joined OTX Research (acquired by Ipsos) in 2005. At OTX, he started the Sample Services group that contributed to 25% of the company’s revenue at the time of sale. Patrick was named Tulane Distinguished Entrepreneur of the Year by the A.B. Freeman School of Business.
In 2018, the New Orleans Times-Picayune listed him as one of the city’s most important figures in the “300 for 300” project. Patrick holds a BA from Sewanee and an MBA from Columbia Business School.
CHANGING POWER AND DYNAMICS IN MARKET RESEARCH
There is power in being able to ask people questions. That notion, at the heart of market research, fuels a better understanding of people’s needs, wants, and beliefs. While that notion has not changed, market research has, the way we do it has and the power within it has. In this session Patrick Comer, Founder and CEO of Lucid, will explore the ways in which the power and dynamics in market research are changing. He suggests that we have passed through different eras and are edging upon a new one. In this new future, we see the rise of marketplaces – where people that want to ask questions, find people that want to answer them more efficiently and with better quality. We see people elevate trust, safety, and quality as elements gaining importance amidst rising concerns about fraud and bad actors. How will we respond and what remedies can we expect? Finally, in this new era, we explore how the questions economy will attract and retain people that are living in an attention economy. There are solutions. It is a matter of understanding and implementing them. There is power in being able to ask questions. There is also power in understanding the what, how and why that is changing.