Paddy is an experienced marketing consultant, who’s strength lies in analysing complex primary research data, then distilling and presenting it in a simple and engaging way to ensure it has maximum impact. He has more than 8 years experience across all types of quantitative and qualitative research, but with particular expertise in strategic foundational studies (segmentation etc.). His experience lies across all industries, but with a primary focus on retail, FMCG and not-for-profit.
USING RESEARCH TO DRIVE BEHAVIOURAL CHANGE- THE SUSTAINABLE WAY FORWARD
The use of research in behaviour change programs is often questioned and critiqued, for a number of different reasons. The successful outcomes of a project undertaken by Nature in close consultation with our client (Yarra Valley Water) and creative partner (Thinkerbell), points to how research can be best used as part of the intervention strategy build and validation. This highlights the value that can be derived from segmentation and more innovative research designs, but more importantly speaks to the critically of end-to-end collaboration between research agency and creative agency.