Nick Bennett

Nick Bennett
  • Title: Head Thinker
  • Company: Thinkerbell

ABOUT NICK

Nick loves seeing creative ideas solve business problems and has extensive experience leading projects to do just that both agency and client side in the UK and Australia.

As Head Thinker at Thinkerbell he leads the coming together of scientific enquiry and brilliant creativity – or as Thinkerbell like to call it, ‘Measured Magic’, helping some of Australia’s best known and most loved brands find their inner magic.

PRESENTATION:

USING RESEARCH TO DRIVE BEHAVIOURAL CHANGE- THE SUSTAINABLE WAY FORWARD

Co-Presenters: Melanie Marantelli & Paddy Cain

The use of research in behaviour change programs is often questioned and critiqued, for a number of different reasons. The successful outcomes of a project undertaken by Nature in close consultation with our client (Yarra Valley Water) and creative partner (Thinkerbell), points to how research can be best used as part of the intervention strategy build and validation. This highlights the value that can be derived from segmentation and more innovative research designs, but more importantly speaks to the critically of end-to-end collaboration between research agency and creative agency.

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