Matt Gibbs

Matt Gibbs
  • Title: Managing Director & Founder
  • Company: Bayes Price


Matt is Managing Director and Founder of Bayes Price – offering data connection, analysis, visualisation and insight to the market research and business intelligence communities.

He is keen to promote innovation and collaboration throughout the industry, not least by participating in, and helping to organise national and international conferences.  He’s an overseas member of The Research Society, part of the core TSAPI development team, a full member of the UK’s Market Research Society (MRS), sits as Vice Chair on the committee for the Association for Survey Computing (ASC).

Matt combines a Masters in Sociological Research Methods with over 15 years’ experience in professional Market Research.  He enjoys merging established theory with contemporary technique, finding solutions which offer more for less, and is very keen to add to the conversation at any industry event with a good bar.  Should that conversation move beyond data and into the realms of music and/or cricket, more’s the pleasure.




Times are tough right now, but every cloud can have a silver lining. For many of us, global conditions mean that no matter your company size, “the competition’s in the same position”. Could this period of remote working provide an opportunity for agile consultants, micro-businesses and SMEs to prove their effectiveness, re-evaluate their approach and, dare we to dream, emerge successful like never before?

Matt Gibbs will highlight how technology on general sale right now can empower many indies, micros and SMEs to offer clients an equivalent, if not superior service to the global goliaths of our sector. He’ll discuss options for collection, advanced statistics, video, mixed reality, AI driven conversations, text analytics and networking, eye tracking, measuring emotions, bio-metrics and visualisation.

He’ll also argue that professional collaboration is fundamental to success, and having the power to collaborate is an asset. Smaller enterprises can adapt quickly, overcome fresh challenges and potentially even prosper in the longer term…especially if we work together. Matt will highlight the benefit of developing local and international networks who can, collectively, service any project to the highest of standards. He will share ideas, and information on organisations facilitating just that around the world.

Finally, between technology and professional collaboration, Matt will argue there is a missing piece to the puzzle, and it’s missing throughout our entire industry. Matt and others will present a global first, launching the international non-profit initiative TSAPI – A New API Standard for Transferring Survey Data. TSAPI will benefit everyone. The initiative is being launched on the 5th of August at The Research Society National Conference, in the UK by the Market Research Society (MRS) and the Association for Survey Computing (ASC), and in the US via Quirks Media Events…but you’ll hear it here first!



Introduced by Rebecca Cole (MRS Board Member), Matt Gibbs presents WHY we should collectively define an accepted API standard for Transferring Survey data.

The TSAPI initiative is “by everyone, for everyone”, with strategic objectives to:

  1. Help preserve & develop MR’s position at the heart of business intelligence.
  2. Help improve connectivity within the MR industry.
  3. Help facilitate innovation within the MR industry.
  4. Help ease the connection of MR insights & value, to other industries & sectors.

In a world defined by interconnectivity across all platforms, our practice of file-based data-transfer is increasingly irrelevant.  Yet direct connections (APIs) in MR is an environment riddled with round pegs & square holes.  Matt highlights this as unacceptable, but also that we’re in a time of wonderful opportunity. He shares the benefits TSAPI could provide everyone, from collection to client-side.

Tim Brandwood (CEO Digital Taxonomy) discusses WHAT has been done, TSAPI’s development principles and publicly available code.  Jérôme Sopoçko (Founder of Askia) recalls industry history, muses on the concept of a “single source of truth” and shares HOW everyone can get involved.

Matt rounds off by posing the question WHERE to next?  Calling for international collaboration.  This is for everyone.

The TSAPI initiative will formally launch on the 5th of August via the Australian National Conference (12pm AEST), The ASC’s Online Series (12pm GMT), and Quirk’s US Media Events (12pm CDT).

 Save as PDF
Skip to toolbar