Kristin Luck

Kristin Luck
  • Title: Advisory / Growth Strategy / Investment Banking
  • Company: Scale House | Founder of Women in Research

ABOUT KRISTIN

With over 20 years of experience as a serial marketing measurement technology entrepreneur my consulting practice, ScaleHouse, focuses on nontraditional growth strategies for data driven technology firms and market research companies, as well as emerging CPG, direct-to-consumer brands and “vice” categories like cannabis and sex tech.

I understand first-hand the demands and distractions faced by business owners. I’ve also led and consulted for many high growth businesses in the U.S., U.K., Europe, and Asia Pacific in most every capacity. So I bring a perspective to growth that transcends sales and marketing and I’m exceptionally skilled at optimizing efforts and calibrating teams for growth that’s both immediate and sustainable while ensuring your company’s valuation is maximized.

In essence, I’m a Founder focused on helping fellow Founders and Executive teams scale and monetize their businesses. I’m a licensed investment banker and I know what deals look like from both sides of the table after participating in both acquisitions and exits from $30M to $250M. I have over 20 years of experience scaling companies quickly while driving high valuations. I’m also passionate about supporting Founders in international markets execute their entry into the US.

In 2000 I co-founded OTX, an online research business that was named the fastest growing research firm in the world in 2002 and 2003 and was subsequently acquired by Zelnick Media & Pilot Group and again by Ipsos in 2007. I then founded Forefront Consulting Group, a research technology firm that was acquired by Decipher. Decipher was acquired by FocusVision in 2014 after seven consecutive years of triple percentage growth.

I’ve advised and consulted for high growth brands, including Voxpopme, Annik (now owned by Capgemini), Dstillery, Kelton, SameSurf, Remesh, Evelyn & Bobbie and Humm Kombucha.

Key areas of focus include:
– Scaling and growth strategy
– Product launch and positioning
– In-market optimization
– Data monetization
– Sales and marketing strategy
– Series A-C funding prep and investor intros
– Maximizing valuation and M&A
– US market entry
– Turnarounds

PRESENTATION: INVISIBLE PEOPLE: DATA BIAS IN A WORLD DESIGNED FOR HOMOGENEITY

Most of human history and, as a result, most modern research is one big data gap. And those gaps result in consequences that have a profound impact on many people around the world. Some are irritating, some are unjust and some can even be life-threatening.

What does this mean for us as an industry? Whether you’re an agency or a brand, how research is designed, conducted and analyzed (and by whom) can be a major factor in decisions that impact the health and wellness of consumers. If you’re a technology provider, AI is one of the hottest topics in the industry and its potential to enhance and improve data analysis could be considered unparalleled. But with the advent of this new technology comes a new and decidedly stark workplace and hiring culture which threatens to push back the dial of diversity and inclusion that many within the industry have so painstakingly fought to advance. In this presentation, Kristin Luck, provides a framework for ensuring the research and technology we develop (and use) is not blatantly discriminatory and blind to the obstacles faced by marginalized communities.

PANEL DISCUSSION – FUTURE PROOFING RESEARCH: THE KEYS TO PROFITABILITY AND INNOVATION

Join industry leaders from around the world as they discuss the key drivers of growth and creativity in research.

PANELISTS TBC

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