QOR [Quality Online Research] is a quality focused online consumer and business panel company:
-ISO 26362 [online panel accreditation]
-ISO 20252 [market research]
-ISO 27001 [in progress-audit booked]
-Mktg Inc audited [consistency accreditation]
-AMSRO membership
-ESOMAR membership
Our commitment to representing the population and client target groups, has resulted in working with geoTribes [for over 8 years] to tag our panel with geoTribes ,and quota and weight our online panel sample to the Census by geoTribe segments.]
This provides an additional level of rigour, over and above basic demographics of age and gender within State!
Utilising physical address [Socio Economic Status indicator] and Age [Life Stage] it validates our sample, adding almost a psychographic element to ensuring representativeness and consistency [for tracking].
Additionally, all data can be analysed within geoTribe segments providing the opportunity to conduct and track targeted surveys for:
-tracking studies [advertising, NPS, brand, CS,CX], concept testing, pre-testing, pricing research, Choice experiments.]
-ad hoc studies [including U&A studies, segmentation studies]
In summary, the partnership of QOR and geoTribes results in well sampled panel and actionable analysis for clients!
Contact Brian Fine [0408672754],Sej Patel[0416252853],office 02-9418-2824
Save as PDF