Zoe Dowling is Lead Research Strategist at FocusVision, where she uses her research expertise to help clients best apply FocusVision’s technological solutions. An early internet adopter, she has been involved in online research since the late 1990s. She specializes in respondent engagement for web and mobile surveys, as well as qualitative approaches related to online communities and interview techniques. A scholar of innovation, Zoe actively combines traditional and out-of-the-box approaches to adapt effective methodologies to a changing world. Prior to joining FocusVision, Zoe was at Kantar Added Value for 9 years, most recently as SVP, R&D and Global Mobile Capability Leader.
She is a regular speaker at industry conferences including ESOMAR Congress, GreenBook’s IIEX conference, NEXT Insights, and the MRMW Conference, to name a few. She is also workshop leader and webinar presenter on a number of different topics relating to digital data collection. She holds a BA in Sociology and Social Policy from the University of Stirling in Scotland, an M-Phil in Social Research Methodology from the University of Stellenbosch in South Africa, and a Ph.D. in Sociology from the University of Surrey in England.
For many researchers delivering findings that provide immediate impact to the C-Suite can be an elusive goal. The time-strapped audience often speeds through the material and the message can get lost. In this environment, storytelling has never been more important. Stories, according a HBR article, “create ‘sticky’ memories by attaching emotions to things that happen”. Video is a powerful way to create those sticky memories. Seeing faces, hearing voices and understanding emotions creates a different level of connection and empathy. Today, there are multiple sources of video data available and technology makes it easier to harness. This session will draw upon recent research to illustrate the power of video in bringing data to life in a compelling and impactful way.