Compelled to always move forward and seek positive and better solutions. Harnessing technology to connect Information, deliver inspiration and create inspiration.
My passion is in growth & changing the status quo for an ever better future. I have a belief in the power of brands. I seek to build a brand, understand what fuels a brand, how to deliver messages & execution in the market so they can connect for sustainable and loyal connection to for market place impact. I am a leader that also believes in the power of empowered and engaged employees – loyal to the company that they work with.
I have expertise in leveraging data (qual, quant, secondary and primary) to develop growth strategy and executions for brands so that we gain sustainable growth within a new market reality that has consumers interacting with brands and retail (digital and physical) differently from past generations. The power of the brand connection and execution is a force that can unlock growth exponentially.
This can only be done with a relentless pursuit of understanding of the consumer – but consumer understanding alone is not enough we need to marry this to the insights on the current market, the trends, the technology, business realities, competitive challenges as a unique and interesting puzzle.
I am not satisfied with the status quo and take seriously the idea and indeed the challenge that powerful brands and responsible companies can deliver a better tomorrow to the world.
I have wide ranging experience in developing long & short term brand & consumer based strategy. I oversee the end to end process from discovering the white spaces, to deeply planning for and executing in the market.
It really is about taking the DATA – and adding in the context and understanding – the HEART and Story