A New Zealand native, Vanessa has worked in the field of research and innovation for over 20 years. Vanessa a native of Zew Zealand has lived in japan for over 20 years. Vanessa does not stand still and is always looking for ways to improve the status quo. to think in the process of what do I know – so what does that mean – now what do I do?
Unafraid of exploring the newer methodologies in an effort to be ever better, Vanessa has a strong passion for the end to end process of research, innovation and entrepreneurial thinking. Vanessa has been fortunate to work across academia, research supplier and client side. This breadth of experience enables Vanessa to have an understanding of the insights industry and its successful applications to business.
Vanessa believes in the power of insights to transform strategy and business. She operates with the thinking that there is a three stage process which she has called DIG – discovery – ideation – go-to-market. Ensuring that there is investment in insights across all three stages has been part of her insights journey. From Discovery Research and early prototyping through to launch and tracking she has worked through all the processes and been involved with many successful launches in Japan as part of the insights and strategy teams. She has held senior roles in Strategy and General Management with Coca-Cola Japan, Phillip Morris and Nike Japan.
She currently lives works and runs in Tokyo with her husband and her two sons who live nearby. Vanessa currently oversees integrated marketing at Starbucks Japan. She is the co-founder heart-data a company that provides consulting and strategy services for applying the new tools (and DIG process) to quickly develop marketing and business strategy using a cross-functional process she has developed called “speed connection”. She is also the co-founder of outruncancer.net which raises money to help get cancer patients back active and positively including exercise into their recovery routines.
Avoiding the Kodak Moment: Research’s next era
In this next decade one thing is for sure – there will be momentus, technology driven change. As we consider the future of retail, future of education, future of information, future of reading, writing? As we think back, we all know how far things have come, and we all feel that we have only just got on board this bullet train ride. In this presentation, Vanessa will share her experiences around the change happening in research, the role that researchers must morph into (and it is not the police of research protocols!) and the challenge and opportunity that technology is providing so we can embrace the new world we are part of.