Following the September 11 attacks in the US, leading network analysis expert Valdis Krebs scoured and synthesised publicly available information to produce the first ever map of the al-Qaeda network behind the attacks. The resulting paper, Uncloaking Terrorist Networks, has been labelled “the most cited public analysis of the 9/11 network”, and led to invitations to Washington to brief intelligence contractors.
Valdis is widely recognised as a pioneer in organisational network analysis, the creator of the network visualisation software InFlow, and the founder and chief scientist of OrgNet, LLC. He assists clients around the world in adapting their organisations and strategies to today’s increasingly networked environment, by modelling and then moulding the complex inter-connections between people and organisations. His recent projects have included mapping the knowledge networks amongst international medical researchers, visualizing the autonomous vehicle industry in the USA and a project to map the networks within a community in Australia that was at risk of major natural disaster.
Valdis’ has delivered TEDx talks, with his work having featured in many major magazines and newspapers, and dozens of business and scientific books. He is a passionate believer in sharing one’s expertise and has trained thousands of consultants, analysts and activists in applying network analysis to their own complex challenges, with the view of optimising human organisations, communities and marketplaces.
Valdis holds degrees in Mathematics, Computer Science, and Human Resources and has studied applied Artificial Intelligence. He consults for a worldwide client base from his office in Cleveland, Ohio with partners in the USA, Canada, and Europe.
Presentation: PRIVACY, PROFILING AND LESSONS FROM CAMBRIDGE ANALYTICA… THE FUTURE OF SURVEY DATA IN A BIG DATA WORLD
We live in an interconnected digital world, leaving behind increasingly visible tracks of personally identifiable information – consumption habits, browsing preferences, social attitudes and even GPS jogging routes. The big data revolution has been a boon for researchers in attitudinal and behavioural profiling, but as we have witnessed with the high-profile rise and fall of Cambridge Analytica, the rush towards greater granularity has also elevated thornier questions of privacy, transparency and consent.
Network analysis pioneer Valdis Krebs once utilised publicly available information to map the al-Qaeda terrorist network following the September 11 attacks. In his ‘day job’, he helps organisations and communities around the world in modelling and analysing the interconnections between their people, stakeholders and peer organisations, to identify how they can strengthen their networks and outcomes – often relying in part on sources such as metadata and HR records to help clients chart a course forward. However, Valdis cautions against an over-enthusiasm for big data.
Valdis will illustrate in his AMSRS keynote how the future does not and should not lie solely in big data – that indeed, bespoke survey data is even more crucial in arriving at the right insights and strategies. He will highlight the critical and complementary nature of traditional research methodologies in his own work, with cases studies from his many years’ experience in organizational, community and marketplace networks – demonstrating how big data approaches can be integrated into your solutions with sensitivity, participant buy-in and lower cost to our privacy.