Uwana is a Data Scientist at Pureprofile and a Research Fellow at the UWA Business School, University of Western Australia and the Centre for Human and Cultural Values. She is a BPS Chartered Psychologist, and has a PhD in Psychology from the University of Wollongong. Uwana is truly fascinated by understanding what motivates people in life.
Her current research focuses on personal values and their impact on consumer behaviours, including sustainable lifestyles and charitable giving. She is especially interested in examining behaviour across cultures. She has expertise in behaviour change, marketing research and social marketing.
Prior to her current positions, Uwana spent a year in London working as a Psychology Research Analyst at Thomas International, a psychometrics company. She spent time with academics at University College London and University of Hertfordshire working on projects in health, education, and dance psychology. She has presented at numerous international conferences including International Congress of Applied Psychology (ICAP), World Social Marketing Conference (WSMC), and the Australian & New Zealand Marketing Association Conference (ANZMAC) and her research has been published in prestigious journals including Psychology & Marketing, Journal of Business Research, and Tourism Management.
How do the important things in life influence our everyday behaviour? First insights into Australians values from The Values Project.
This presentation focuses on initial insights from the first year of a three-year longitudinal study of the values of over 7,000 Australians across the adult life-span. Specifically, this presentation explores the nature of values, what Australians values are, and how they relate to the way in which Australians spend their time and money.