Tiina has spent over 25 years with blue chip organisations on both sides of research. She spent 10 years in client service at Yann Campbell Hoare Wheeler/Millward Brown before moving to Unilever where she was Director of Consumer Insight and Marketing Operations in addition to leading a successful category business team and the annual planning process for the Board. In 2009 she launched her own consultancy, Fuel. Fuel works with research agencies to help better meet client needs and tailor their own services and provides consultancy and contract consumer insight support on the client side.
Looking forward to all the positive stories of innovation and creative thinking that come from living in dangerous times. Also really looking forward to Farai Chideya speaking about her experience working with Nate Silver at FiveThirtyEight during the recent US election campaign, hearing her thoughts on how the US experience is playing out around the world and implications for other Western democracies like ours.