Simon van Duivenvoorde is a passionate digital native. In various roles he spent time on client, agency, and now, technology supplier side. He combines this experience with a broad knowledge of trends and developments in the online field.
As the Managing Director at Wakoopa, he is currently revolutionizing online research and evangelising the virtues of passive data collection for consumers and researchers alike.
Co-Presenters: Lisa Salas
It’s no secret that there has been a decline in traditional online survey response rates. Online sample sizes that were once feasible are now a challenge to deliver. In the age of mobile technology, bite-sized information consumption and shorter attention spans, market research methodologies have (mostly) not kept up to stay relevant with today’s consumer.
The seamless integration of mobile devices into people’s lives makes the understanding of consumer behaviour more complicated than ever before. In the process of trying to understand these behaviours, data collection has mostly continued with traditional methods – expecting respondents at times to bear the cognitive load with long, self-completion surveys, resulting in “bad data” or decline in response rates.
This presentation will show that a renewed emphasis on innovative data collection by being relevant can provide better insights of today’s online consumer.
Main points include: