Professor Sharyn Rundle-Thiele is Director, Social Marketing @ Griffith. Drawing on her commercial marketing background Sharyn’s work applies marketing tools and techniques to deliver changes for the better. Working in partnerships, Sharyn has led projects that increase healthy eating, change adolescent attitudes to alcohol drinking (www.blurredminds.com.au), reduced food waste and increased dog’s abilities to avoid koalas (see www.leaveit.com.au).
Changing the way we think about behaviour.
Co-Presenter- Dr. Patricia David
Societies all over the world face social issues – food waste, obesity, environmental degradation are just some of the challenges we face today. Behaviour change programs aim to create positive shifts in the behaviour of individuals or communities. Our current evaluation practices focus assessments on behaviour, and not behaviour change.Through applied examples, Patricia and Jason will help you to understand what behaviour change really means, demonstrating the dangers of focusing your evaluation practice on behaviour. We will give you practical suggestions showing you how behaviour change can be better understood and evaluated. After all what gets measured, gets done!!