Scott is versatile quantitative consultant with 4 years experience. Scott relishes creative, ‘blue sky’ thinking in his approach to research and in the way he delivers insights to clients. Ultimately, Scott’s desire is to push the envelope of what clients would traditionally expect from a researcher. This enthusiastic approach sees Scott foster excellent long-term relationships with his clients.
Scott’s experience carries across an extensive portfolio of clients, including multinational FMCG clients, digital services providers and major financial institutions, including surveying high net-worth B2B customers.
Prior to Nature, Scott was graduate and Account Executive at Millward Brown in Melbourne. Scott graduated from Deakin University (Melbourne) with Bachelor of Management, majoring in Marketing. He is a member of AMSRS.
Big Data held by corporate organisations presents both a considerable opportunity and equally a considerable threat to the research industry. Big Data, by its very nature is often far from strategic, being highly fragmented, and transaction-level. However, with clear planning and augmenting with customer thoughts/views, it can be used as both a tactical and strategic tool.