Sarah’s background and experience covers marketing and research projects across most sectors including Government. Her true passion however, lies in qualitative research and workshops, community and stakeholder engagement, and customer experience research.
Sarah has worked in market research (on both client and agency side) since 2010. She joined Colmar Brunton in 2015 and now manages the Adelaide office. Sarah prides herself on being not just an external consultant, but an extension of her clients’ organisation – a partner – which leads to strong client relationships, high levels of client satisfaction and quite a clever approach to research, designed with her clients’ broader business goals and objectives in mind.
A trained marketer, Sarah holds a Bachelor’s degree in Management (Marketing) and is currently completing her Masters in Business Leadership (Organisational Coaching and Leadership). Sarah’s aim is to make a difference in the world… and to visit every country on the planet while doing so! She is ridiculously passionate about what she does and her mission is to help and inspire South Australian people, business and Government become the best they can be.
Co-Presenters: Madeleine Davis
Decision making is often simple, right? Human beings have evolved significantly over time, and we are now at a point where we are able to make decisions regularly, and many very quickly. But how do human beings respond when asked questions that are incredibly complex, controversial and evoke a strong emotional response?
In 2016, Colmar Brunton had a central role in supporting the Government of South Australia, to ask all South Australians the highly controversial question…“Should South Australia manage, store and dispose of high level international nuclear waste?”
Sarah Zanker (Colmar Brunton) and Madeleine Davis (SA Government) will walk you through the approach, challenges, and big picture questions that arose as a result of South Australia’s largest community consultation ever. Conference attendees will also be privy to a unique insight into a client’s perspective on how the research assisted their decision making, and an insight into the importance of research and community engagement in Government decision making.