Sara Dolnicar is a Professor at The University of Queensland and leads the Better Surveys Project, a research initiative funded by the Australian Research Council. The Better Surveys project brings together university researchers, the AMSRS and leading online market research companies to jointly develop approaches to make surveys easier to complete by reducing the cognitive load of respondents.
To date, Sara has led 13 Australian Research Council grants and (co-)authored more than 300 refereed publications which have attracted more than 8000 citations. Sara won more than a dozen awards for her work including being awarded the Market Research Society’s Silver Medal for the best paper published in the International Journal of Market Research in 2015. In 2011 Sara took up a prestigious ARC Queen Elizabeth Fellowship. In 2016 she received the Slovenian Ambassador of Science Award; the highest national prize the Republic of Slovenia awards to expatriate native Slovenian researchers in recognition of their global research excellence, the high impact of their work as well as their active engagement in international knowledge transfer. Sara is an experienced presenter who is regularly invited to give keynote speeches at international conferences. She has led workshops on Market Segmentation for the AMSRS as well as presented at the plenary session of the AMSRS conference. Recently she was invited to give a TEDx talk (https://www.youtube.com/watch?v=gtv4BHqEpN8).
Co-Presenters: Kylie Brosnan
The Better Surveys Project is coming to an end in 2018 and we would like to take the opportunity to share with our colleagues the results of many years of research work undertaken as part of the project. Australian companies came together and collaborated with Academics to address some of the key challenges the industry is facing for online survey research. The workshop will include the key findings from over a dozen experiments to test response theories and demonstrate with empirical data better ways of doing surveys. Attendees are invited to submit their online survey challenges prior to this workshop. These challenges will be worked through in real time with Australia’s leading experts in online research including Academics, industry leaders and practitioners. Attendees can expect to build their skills and knowledge in a collaborative environment having a bit of fun along the way.