Ryan Taylor is an international market research specialist carrying over a decade of experience across a wide array of methodologies and business sectors within some of the industry’s most disruptive online research and technology companies. Ryan has held a variety of roles within sales, client service, operations and new product development with Toluna, OTX Research, WorldOne, and Instantly. Ryan is responsible for business development and commercial strategy for Wakoopa, the industry leader in behavioral passive metering technology and data collection.
Co-Presenters: Lisa Salas
It’s no secret that there has been a decline in traditional online survey response rates. Online sample sizes that were once feasible are now a challenge to deliver. In the age of mobile technology, bite-sized information consumption and shorter attention spans, market research methodologies have (mostly) not kept up to stay relevant with today’s consumer.
The seamless integration of mobile devices into people’s lives makes the understanding of consumer behaviour more complicated than ever before. In the process of trying to understand these behaviours, data collection has mostly continued with traditional methods – expecting respondents at times to bear the cognitive load with long, self-completion surveys, resulting in “bad data” or decline in response rates.
This presentation will show that a renewed emphasis on innovative data collection by being relevant can provide better insights of today’s online consumer.
Main points include: