With over 20 years of Primary Research experience, Rob is a passionate Consumer Insights and Research Professional with the knowledge and experience to ensure that the voice of the audience is heard in a way that creates win-wins for both the audience and the ABC. In 4 years at the ABC, Rob has established a strategic quantitative measurement framework that informs Corporate KPI measurement and audience understanding across the ABC. Encompassing brand, corporate and impact measurement, this extensive system is managed and conducted inhouse by the ABC Audience Data & Insights team.
QUALITY & DISTINCTIVENESS PROGRAM
Co-Presenter: Mandy Prowse