Renata is a quantitative research expert specialising in marketing strategy, customer experience and bespoke research projects. Renata founded Honeycomb Strategy in 2016 and finds fulfillment in working alongside clients to identify the most effective path to success. During this time Renata has built a team focused on developing innovative insights practices focusing on speed, efficiency and increasing accuracy in data quality. A researcher by trade and an entrepreneur at heart, Renata has a talent for combining business acumen with best-practice academic research principles. Throughout her career Renata has passionately supported a broad range of clients across energy, retail, technology, online marketplaces and other service categories.
Co-Presenters: Trish Kelliher
Respondent and stakeholder fatigue with online quantitative research can be a real challenge, particularly in low engagement categories. Honeycomb Strategy together with Origin Energy will take you through their award-winning study exploring the strength of Origin’s brand identity. This case study demonstrates how researchers can take inspiration from the App Store to create more engaging quantitative surveys that are fast and efficient. The results guided the redesign of Origin’s brand identity while minimising the associated risks, completed from start to finish in a record five-day turnaround.