I have had 35 plus years of success and failure in market research, both of which have taught me things which I try to pass on.
My core activities are consulting, training, writing, and having fun.
Author of The Handbook of Mobile Market Research, The Handbook of Online and Social Media Research, the IPASOCIALWORKS’ The Guide to Measuring not Counting, Editor of ESOMAR’s Answers to Contemporary Market Research Questions and content provider for The University of Georgia’s MRII Mobile Market Research course and the GRIT report.
Ray is the founder of NewMR, Managing Director of The Future Place, author of The Handbook of Mobile Market Research and The Handbook of Online and Social Media Research, he is a content author for the University of Georgia’s Principles of Marketing Research course, and was the independent consultant for the last four ESOMAR Global Pricing studies. Ray is a consultant to several companies and organizations, including his role at Vision Critical University. In 2015 Ray is also a visiting lecturer at Tokyo’s Saitama University.
FACILITATOR: One Step Beyond: The Madness of MR Choice in 2018 Panel
Ray Poynter, Matt Gibbs and several invited guests will present and dissect four new approaches to research, applying critical techniques to assess which you should be investing time and/or money in and which you should ignore. Join us as we propose and oppose the prospects four hot topics, learn how to better assess the new approach that are increasingly knocking on your door. The session will help you decide what to keep, what to change, and what to dump.
PANELIST: Life After Cambridge Analytica Panel