Ray has spent the last 40 years at the intersection of research, technology and discovery. During that time Ray has been at the forefront of innovation in market research, from the introduction of personal computers in the late 1970s through to the use of Automation and Smartphones in recent years. His experience includes being a director of Vision Critical, Sandpiper, IntelliQuest, Millward Brown, The Research Business and The Future Place. Ray is the founder of NewMR, an author of research textbooks and blogs, a workshop facilitator, consultant, lecturer and trainer. Ray is in constant demand as a conference presenter, with recent gigs in Tokyo, Amsterdam, Atlanta, Bangkok, Hong Kong, Manila, Cairo, Basel, Dubai, Amman, Shanghai and London. Ray’s passions include blending the best of the new with the best of the old. Key topics that Ray has championed include: research methodology, the art and science of story finding, innovations in communication, and the sharing of ideas and approaches. These passions have led him to write chapters, university courses, blogs, and books on topics such as: social media research, online research, analysis and advanced analysis, trends in market research, finding the story in the data, automation, and discourse analysis. Ray has a degree in Computing Science and Economics, a Post Graduate Certificate of Education (teaching mathematics), and a Masters Degree in Research Methodology. Outside of work, Ray is a keen runner and jogger, taking part in events ranging from 5KM ParkRuns as well as cross-country, trail, ekiden, fell and road races.
FACILITATOR: One Step Beyond: The Madness of MR Choice in 2018 Panel
Ray Poynter, Matt Gibbs and several invited guests will present and dissect four new approaches to research, applying critical techniques to assess which you should be investing time and/or money in and which you should ignore. Join us as we propose and oppose the prospects four hot topics, learn how to better assess the new approach that are increasingly knocking on your door. The session will help you decide what to keep, what to change, and what to dump.
PANELIST: Life After Cambridge Analytica Panel