Penny has worked in the field of advertising, marketing and research for over thirty years. She has worked in Australia, the US and the UK, and has a wealth of experience in social marketing. She began her career in advertising, working he way through the ranks to be the Director of Strategy Planning for Clemenger BBDO Melbourne (and prior to that, Sydney) for ten years. She was named in the B&T All Time Dream Team as the Melbourne Strategy Planning Director.
After having little people 113 years ago (who are now big people) Penny began her own research and marketing consultancy, Essence Communications which has carved out an enviable reputation in qualitative and now quantitative research. Penny is also a Non Executive Director of Kennards Hire, an Australian Tool Hire Company, Hocking Stuart (Victoria’s largest real estate agency), Godfreys, and Karrikins (a CSR and training consultancy). She is also a QPMR.
A twice past winner of People’s Choice at Conference, Penny was delighted to be asked to be Co-Chair of this year’s conference. She really needed another thing on he TO DO list – and is a passionate advocate of our profession.