Paul Costantoura

Paul Costantoura
  • Title: Director
  • Company: Review Partners Pty Ltd

Paul has been a member of the AMSRS for couple of decades, including presenting at Conferences on climate change, Federal politics, infrastructure and UX as well as being on the NSW Committee for five years and deputy chair for two. Before setting up Review Partners he completed degrees in genetics and international law and worked as a scientific writer for CSIRO, a senior policy bureaucrat, a Ministerial adviser, a strategic planner on Guinness for Saatchi & Saatchi London, Dangar Research and was CEO. His commercial work spans most sectors and his social and government experience includes creating the first ‘Reconciliation Barometer’ for Reconciliation Australia, the first ‘Climate of the Nation’ for the Climate Institute and writing a book for the Australia Council on ‘Australians and the Arts’. Throughout his life he’s watched the rise of a sense of national unity and pride in Australia but also seen it undermined by the extremes, often supported by questionable research studies. His current paper is intended to contribute some facts to the debate on Australia Day.

The annual battle for Australia Day and the future of Australian values.

Co- Presenter-  Dr Con Menictas

Australia Day has become a high profile annual battle played out in social and mainstream media over the validity of calling January 26th our national day. The intensity of the debate rises for three weeks following New Year festivities to a crescendo at the unofficial end of the holiday season on January 26th, only to then vanish until same time next year. Pro and anti-advocates from all sides are often armed with research proving the majority of Australians are on their side, creating an impression of discontent that has led advertisers to avoid mentioning the day for fear of brand damage. Our paper looks at the truth about Australia Day based on three years of tracking data and a rigorous values-based segmentation which looks at what it means to be an Australian in 2019 including: our views on diversity; our right to freedom and opportunity; our sense of national pride; our willingness to change; and our respect towards our British heritage vs respect for Indigenous people as the first Australians. The rich picture that emerges provides a unique lens through which to view the Australian population which has broad relevance to any area of social policy, politics or consumer marketing.