As a globally experienced researcher who is well versed in both quantitative and qualitative methodologies, Olivia has managed key insight community accounts in the Finance, FMCG and Travel industries. Highlights for Olivia include assisting renowned multinational banks and managing international projects that span across multiple regions. Olivia has supported actioning insights both globally and here in Australia with ING, ANZ Jetstar, Qantas, Ann Inc, Sanitarium, Cochlear and IAG.
Currently with Potentiate, she plays a key role in managing research across insight communities, partnering with clients to build bespoke methodological approaches, and developing project efficiencies and insights that drive actionable business results.
HOW MARKET RESEARCHERS ARE ENABLING CONVERSATIONS FOR SOCIAL CHANGE
Co-Presenters: Carina Johnson
A study conducted by ING Australia’s Orange Underground community platform found that 7 in 10 customers and 9 in 10 ING employees believe it’s important that the finance industry take action to support social and environmental causes.
For ING this presents a huge opportunity – and responsibility – to make an impact for the better, by financing change, sharing knowledge and using innovation skills. But to do this, they first needed to understand what specific causes are important to customers and employees and where they can make the biggest impact while addressing the biggest challenges.
ING and Potentiate believe that when it comes to social change, the role of market research and insights should go beyond informing high level decision makers, to enabling conversations that drive and support grassroots and community level change. In their presentation they will share how ING’s Orange Underground research community helped the bank explore both customer and employee attitudes towards sustainability and social causes and get closer to the issues and actions that matter to them.
They will also discuss how research can help businesses simultaneously achieve social and commercial goals, including a case study of ING Dreamstarter, an initiative that supports Australian social entrepreneurs to ideate, launch and grow their sustainability-related business or project.