Mike is a leading advisor, writer and speaker on the intersection of technology and research.
He helps corporate insight teams, agencies and software companies to define strategy, find tech partners and build new skills. He has over 20 years’ international experience with research, software and consulting firms including Vision Critical, where he led the EMEA region, and Kantar, where he managed regional business units and global accounts.
Mike is also the Founder and Editor of insightplatforms.com, the online directory of software and data solutions for research, analytics and customer experience management.
PRESENTATION AND PANEL:
SELF-SERVICE: THE PROS AND CONS OF STAKEHOLDERS DOING THEIR OWN RESEARCH
Join us for a Panel discussion on how technology, AI and a thirst for fast insights has reshaped how research is being accessed for UX, CX, HCD, and Brand, which has brought a new layer of complexity to the industry.
AI FOR RESEARCH PRAGMATISTS
This presentation is not aimed at people who are already experts in AI and Machine Learning.
It’s for everyone else.
It will try to demystify the core concepts and language of artificial intelligence – using lay terms – and explain how these apply to market research & analytics.
It will give some practical examples of things researchers can do today using natural language understanding, emotion AI, computer vision and more.
And it will speculate about the impact of all this new kit on the role of the researcher – with 5 predictions for the future of our jobs.