Mike Beder has been a respected member of the Australian research community since 1990. He worked for a range of Sydney-based agencies as a quantitative researcher before branching out on his own in 2001. Since 2004 he has been managing focus group recruitment agency Qualitative Recruitment Australia and is also principal of ResearchMinds, a group of online access panels that caters for the self-service segment in Australia and overseas.
An AMSRS QPMR, Mike has held a variety of voluntary roles with the organisation, including State Chair, Board Member and has been a Conference Committee member on numerous occasions. In recent years Mike has been working on numerous opinion piece papers and has presented both overseas and locally, most recently winning the People’s Choice award at the 2017 WA AMSRS conference.
Co-Presenters: Catherine Rickwood
Building on the award winning presentation from 2016 (‘Age Stereotypes and the Grey Tsunami’), this paper shares the findings from a qualitative (completed) and quantitative (yet to be undertaken) study on Baby Boomers. The purpose of the study was to gain an understanding of the lived experience of males and females 50-74 years old (vs the stereotypes attributed to this age-group) and gain insights on their attitudes towards factors such as health and technology. Hypotheses about what would be possible if companies dared to be different and embraced this market segment are outlined.
Daring? Maybe. Dangerous? Possibly. Different? Definitely.