Matt’s ten years in market research has taken him across the globe and behind the scenes of some of the world’s most prominent brands including HBF, Harrods, and PepsiCo. He has a BA (hons) in Sociology, and an MA in Sociological Research Methods, from the University of Sheffield, UK. Always trying to push the boundaries, he conducted his dissertation research in Northern Kenya: An Ethnographic study within a rural Samburu community. Matt joined Painted Dog in 2012 and is now our Research Manager. He is based in the UK and heads up Painted Dog’s presence there. He strives to be at the forefront of innovation within Market Research and well informed on any developments within the sector. He enjoys integrating traditional and contemporary techniques to answer unique business questions. His specialises in large scale quantitative research, online data collection, providing high-tech analytical solutions and interactive visualisations. That said, Matt also has a wealth of experience in the more traditional research methods; including ePAPI, eCATI, In-home placements, and on-location testing. Matt is a full member of the Market Research Society and the Australian Market & Social Research Society.
FACILITATOR: One Step Beyond: The Madness of MR Choice in 2018 Panel
Ray Poynter, Matt Gibbs and several invited guests will present and dissect four new approaches to research, applying critical techniques to assess which you should be investing time and/or money in and which you should ignore. Join us as we propose and oppose the prospects four hot topics, learn how to better assess the new approach that are increasingly knocking on your door. The session will help you decide what to keep, what to change, and what to dump.