The initial inspiration for Matt’s journey into the study of Society came whilst sitting in a sunny forest, with a Spanish guitar and painfully searching for the next line to, what would soon turn out to be, an absolutely average song. “Not only do I not have a clue what to say next…”, he thought, “…but why would anyone give two hoots about it anyway?”
So, with the hope of adding a little gravitas to his mediocre lyricism, the (much) younger Matt took himself off to the academic study of Sociology. A few books, a good many conversations, and dash of primary research in rural Samburu later, he found himself with a thirst for exploration and understanding than no amateur music album could ever quench. A career was born.
Matt’s time in professional social and market research has taken him across the globe and behind the scenes of some of the world’s most prominent organisations. Always trying to be at the forefront of innovation within our industry, he enjoys discussing what’s not yet possible and merging established theory with contemporary technique.
Matt is group Data Tech Director at Painted Dog Research, Head of Painted Dog UK, a member of the MRS, AMSRS, and sits on the committee for the Association for Survey Computing (ASC).
FACILITATOR: One Step Beyond: The Madness of MR Choice in 2018 Panel
Ray Poynter, Matt Gibbs and several invited guests will present and dissect four new approaches to research, applying critical techniques to assess which you should be investing time and/or money in and which you should ignore. Join us as we propose and oppose the prospects four hot topics, learn how to better assess the new approach that are increasingly knocking on your door. The session will help you decide what to keep, what to change, and what to dump.