BA Hons, MA Hons, Grad. Dip. Strategic Marketing, QPMR – AMSRS Fellow Matt has over 30 years’ experience in market research including nearly a decade as Group Marketing Services Manager at News Ltd.
Matt was General Manager of Quadrant Research before establishing Ingenuity Research. His vast experience in consumer and media research brings him into great demand with many blue chip Australian organisations. Matt’s specialties include social and media research, as well as health, safety and employee research. His Master’s thesis was in Political Opinion Polling.
Matt Balogh is a member of the Research News Editorial Advisory Group, a past Vice-President of AMSRS, and Matt won the Tony Wheeler Best Paper Award at the 2006 AMSRS conference.
Co-Presenters: Susan Locke
Come and experience the story of research beyond the frontiers of experience – in remote communities without broadcast TV or mobile phones, where even electricity can’t be taken for granted, and English is a second language. It is not the lack of technology or creature comforts that make up the biggest differences in conducting market and social research in remote communities – it is the difference in the sense of time, perspectives and concepts – it’s the difference in cultural norms.
Hear and listen to the story of research in outback Australia told from two perspectives, one being the technical aspects and findings of the research, and the other the observations, experience and learnings that came about from this fascinating research project – from the challenge of simply getting to the survey locations, dealing with the heat, humidity and sun – through to the modifications that need to be made for a world where basic concepts such as family, possessions, time and history, are vastly different from the Western European concepts that dominate life in urban and regional Australia.
Attendees at this presentation will have the opportunity to be both professionally enlightened and personally engaged in the amazing world of remote communities in Australia.