Lisa’s curiosity in what makes people tick has underpinned her 20 year career in market research. Her broad understanding of the market research process comes with experience in client and agency side, working across multiple data collection methods with roles that have covered the research process, from survey design, data analysis and reporting, field management and building online access and community panels in Australia and the UK.
With a passion for problem solving and innovation, Lisa heads up marketing and operations at TEG Rewards, from panel quality, data delivery and the expertise to enable her to understand and connect with their Clients’ needs.
Lisa is actively involved in the market research industry including Research News, AMSRS Professional Standards Committee, and most recently, part of the team updating ESOMAR’s Global Mobile Guidelines.
Co-Presenters: Ryan Taylor
It’s no secret that there has been a decline in traditional online survey response rates. Online sample sizes that were once feasible are now a challenge to deliver. In the age of mobile technology, bite-sized information consumption and shorter attention spans, market research methodologies have (mostly) not kept up to stay relevant with today’s consumer.
The seamless integration of mobile devices into people’s lives makes the understanding of consumer behaviour more complicated than ever before. In the process of trying to understand these behaviours, data collection has mostly continued with traditional methods – expecting respondents at times to bear the cognitive load with long, self-completion surveys, resulting in “bad data” or decline in response rates.
This presentation will show that a renewed emphasis on innovative data collection by being relevant can provide better insights of today’s online consumer.
Main points include: