Kristi Zuhlke is the CEO & Founder of tech company, KnowledgeHound. She started her career in Insights at Procter & Gamble where she drove insights into action on brands like Gillette and Always. After experiencing frustration with how slow Insights moved compared to her Marketing counterparts, and then realizing, with panic, the threat of Insights’ extinction if the function didn’t change, she started a tech company to enable Insights organizations to move faster than ever before. She has raised over $5 million in funding for KnowledgeHound. With tremendous growth they have acquired Fortune 1000 companies as their clients across industries of all kinds. She is passionate about women in tech, having experienced gender discrimination that is prevalent in the tech community. She is also passionate about helping women in research reach the top with participation in in WIRe (Women in Research).
PRESENTATION: THE FUTURE OF MARKET RESEARCH – THE INDUSTRY IS CHANGING, ARE YOU?
The future of research looks vastly different than where we are today. Kristi has visibility in to some of the most forward thinking Insights functions, the newest technologies in and outside the market research world and is also a product visionary. She will talk about the 6 key trends she sees and how that will rock the future world of research. This presentation will leave you feeling excited for the future with actions that you need to take now to make sure you are part of that future either as an Insights function at a brand or a market research provider.