An entrepreneur at heart, Kristi started her first business while in college. After graduation, she joined Procter & Gamble in Consumer and Market Knowledge, working on billion-dollar brands such as Gillette and Always. There she was focused on brand building with the consumer as the center of all decisions. In 2011, Kristi returned to her passion of entrepreneurship, launching a smartphone app technology, which analyzed moles for characteristics of skin cancer, and sold it in 2012. Now on her third business, since she was 19 years old, Kristi is the CEO and Founder of KnowledgeHound, the first search driven data visualization platform. She has raised over $4 million in funding and has Fortune 1000 clients across numerous sectors including CPG, insurance, finance, and technology.
PRESENTATION: PARTNERING WITH TECHNOLOGY
With Kristi’s experience working at Procter & Gamble, having interactions with hundreds of Insight and Market Research organizations across the world with her company KnowledgeHound, and her ability to understand how tech can solve real problems, Kristi has created her prediction into the future of market research. She will talk about how our market research and insights worlds will change with technology, what skills will be needed to stay relevant, and shifts in the market research world that may make us feel a bit uncomfortable. Kristi will provide perspective on technologies to partner with and areas to pay attention to that will enhance and Strengthen you and your organization.