Kris has worked in market and social research agencies, as well as communications and advertising agencies. His speciality is qualitative research with thinking grounded in behavioural science, evolutionary psychology, and sociology.
As a researcher in Baghdad and Consulting Director for YouGov in Kurdistan, Kris worked with and oversaw a team of International, Iraqi and Kurdish researcher specialists exploring public opinion on a range of significant issues. Kris is a full member of the AMSRS.
I will outline my journey as a qualitative researcher in Perth to conducting research in dusty Baghdad and exploring public opinion in Iraqi Kurdistan fifty miles from Mosul. I’ll describe three drivers for people who do this – Mercenaries, missionaries and misfits.
The logistics of conducting research in a war zone looking at issues such as recruitment, having electricity for aircon in a focus group room, translation and fun with words, methodologies, the psychology of Iraqi respondents (post-Saddam), sensitive and deadly issues. I will use broad outlines of projects as examples.
I will end with reflections on how conducting research in Iraq and Kurdistan is / isn’t different to how we think of research in Australia – it provides a new lens into the cultural framing of research and how we can benefit from this.