VICE PRESIDENT OF INNOVATION AT LIGHTSPEED
Jon Puleston is Vice President of Innovation at Lightspeed, where he heads an international team called QuestionArts specialising in the design of surveys and the development of specialist tools and technology for conducting research in the online and mobile arena. He acts as a consultant on survey design to companies around the world. Over the last few years he has published numerous papers and has won nine awards for his ground breaking work exploring survey design methodology and in particular for is work in the field of gamification of research. You can find out more on his blog http://question-science.blogspot.com/
PRESENTATION: Shock Results and How To Avoid Them Examining alternative ways of predicting election results.
This paper is based on an international review of political polling & three years of immersive, often frustrating & fruitless research experimentation conducted across the 2015 UK Election, the UK referendum & the 2016 US election, the 2017 Dutch election & 2017 French Presidential elections.
It will cover; –
Polls have left people open to shock results, meaning danger in unpredictable outcomes.
This is an upfront review of a wealth of data that explores where and why polls may have changed and how to adapt to this.
Immersing the audience in different viewpoints and thinking about how we can move forward as an industry in this area.
Our research We conducted over 40 different research experiments across five elections over a three year period
What did we look at?