STRATEGY MANAGER, BRAND PARTNERSHIPS, SBS MEDIA
John Turnbull has spent over 20 years in the Australian media industry, working on clients including 20th Century Fox, Telstra and Lion Nathan. With experience across strategy, planning and business management, JT specialises in consumer insight and strategic direction.
PRESENTATION: PUTTING THE US IN AUSSIE
“Putting the us in Aussie is a thought leadership research piece that tracks how Australian hopes, fears and opinions have changed over the past 4 years. Speaking to over 4,000 Australians over three phases of research with a focus on the migrant experience across generations, Putting the us in Aussie raises important questions about how Australians see ourselves and the country we live in. From the ongoing decline in trust to the rise in anxiety among young Australians, this research presents an insightful look into the hearts and minds of Australians in 2017.”
AREAS OF EXPERTISE: