Joanna has over 20 years’ experience in Insights across the globe and has spent most of her career in the FMCG space. She is passionate about understanding cultural impact within people’s behaviours and motivations and how it plays out in the marketing sphere.
Joanna has worked for Nestlé since 2003 and is currently Head of Insights & Marketplace Intelligence for Nestlé Oceania. Prior to her current role she was Head of Marketing Excellence for 2 years, Head of Insights & Planning for 4 years and also spent 3 years at Nestlé headquarters on the banks of Lake Geneva in Switzerland where she was Global Insights Manager working on the company vision of Nutrition, Health & Wellness. Before Nestlé, Joanna worked for Procter & Gamble as both Consumer Insight Manager and Shopper Insight Manager. Joanna has worked in over 30 countries, with one of her favourite moments being in Peru where she was dared to drink a freshly-made Frog Milkshake… not surprisingly she loves anything innovation or strategy related.
She believes in never doing the same thing twice and is in a constant internal battle between her analytical brain and her creative brain. She loves nothing more than a good laugh and believes that although we should take our work seriously, we should never take ourselves too seriously!