A former professional athlete of six years, Jeff has international Volleyball experience playing on the top level in six different European countries. Following completion of his Bachelors Degree in International Business from Rutgers Business School in New Jersey USA, Jeff obtained his Masters degree from Durham University Business School in the U.K. From 2016, Jeff has worked at iMotions as a Sales Executive for EMEA & APAC regions, working closely with clients such as UCL, Screen Audience Research Association (SARA), University of Melbourne, and EON Italia. He now assists clients deliver better human behavior insights for important academic research, product testing, shelf and store layout testing, advertisement testing, and web / software usability testing.
PRESENTATION: DRIVING INNOVATION THROUGH EMOTION ANALYTICS
Presenting with Dr Elvira Fischer
How can we drive innovation into a meaningful and effective direction while utilising innovation in technology and research? How do we decide if progressive approaches will be successful rather than a failing concept lead by possibility and not plausibility?
Measuring emotional responses and non-conscious behavior is the key to understand the human experience of the world around us and in particular the interaction with the technology we are surrounded by. Whether it is the intuitive design of a website, the driver drowsiness detection in a car, or diving into the non-conscious mind of the consumer. Each aims to understand how users feel, perceive and act in context to a specific product.
By combining multiple wearable and non-invasive sensors, iMotions aims to target a more objective method on how to quantify human behavior. This expands classical methods such as surveys and focus groups, which are highly biased. Traditional methods give you little insight on how and why users respond as they do. Eventually, biometric data allows you to understand how users feel, perceive and act towards technology and its development as well as allows you to identify painpoints in an empirical and validated way. Let us explore together how
quantifying human behaviour and emotional responses through biometric measures can and will change the landscape of innovation and technology and how we can shape the future together.