Jasmine is a social and market researcher with a career spanning two decades. Her work has an emphasis on behaviour-change, reputation, sustainability, strategic planning, communications and employee research. She has particular expertise in deliberative research techniques to address complex and sensitive topics, with an emphasis on ensuring participants can meaningfully respond.
Jasmine works closely with government, corporate and not-for-profit clients across arenas including energy, water, transport and infrastructure, emergency services, agriculture, health and ageing, and climate change. Having led research projects on several award winning communications and behaviour change campaigns, she is passionate about research that plays a role in improving people’s lives.
A Partner at Newgate Australia, Jasmine has held senior roles at GA Research, the Ipsos-Eureka Social Research Institute (where she headed the Sustainable Communities and Environment Unit) and Millward Brown.
She is a Qualified Practicing Market Researcher with a Graduate Certificate in Sustainability, a Bachelor of Arts in Media Studies and training in journalism and community engagement.
Jasmine is delighted to be on the Conference Committee and excited about all of the learning, development and networking opportunities in store for everyone at this year’s flagship event for our industry.