Jarrod Calabria

Jarrod Calabria
  • Title: Associate Director
  • Company: The Behavioural Architects


Having been with The Behavioural Architects for over three years, Jarrod has honed his craft in behavioural science to solve our clients’ most pressing business challenges. Jarrod is an experienced practitioner and researcher, having led many of our most innovative behaviour change projects.

He has vast experience using Behavioural Science to help shape physical design. In public transport contexts and university campuses, Jarrod has paired his Behavioural Science skills with a love of design to help transform the physical spaces we interact with daily. He has also worked extensively in developing more behaviourally effective public safety messaging having partnered with emergency service agencies throughout Australia.



Co-Presenter: Dr Alice Hsieh

Our built environment is changing. As our population continues to grow and cities becomes more and more urbanised, this increasing density comes with challenges on how to design spaces to deal with issues of people flow, and how to help people navigate the environments more effectively.

These challenges are particularly relevant in the domain of public transport, where new underground stations are being built now, with more to come in the future.  In this presentation, we will share insights and recommendations from behavioural research we’ve conducted over the past year, that combines the power of Behavioural Science with eye tracking to uncover insights about how people navigate around stations. We’ll take you on a journey of how we’ve helped to design guidelines for future stations by understanding how people navigate and by identifying the challenges that exist with more confined and crowded spaces.

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