Emma is curious by nature, enjoys analysing human behaviour and helping clients to understand the why behind what people do. Emma started her career in professional services research, and brings to the table a wealth of experience that spans from B2C to B2B and Wholesale. She has a unique ability to draw on not only research data but secondary data in to reporting, to provide even richer insight and holistic outcomes for clients.
Emma’s financial experiences spans from working with the ‘Big 4’ banks, to superannuation, brokers and financial advisers, having worked across both strategic and tactical research programs to complex strategic pricing studies. Emma is a graduate of Monash University and holds a Bachelor of Commerce, majoring in Marketing and Human Resource Management. Emma also completed her Honours in Commerce, where she achieved First Class Honours for her thesis on facilitating consumer brand forgiveness following corporate transgressions. She is a full member of AMSRS.