Emma is a QPMR accredited insights professional, with nearly 10 years experience across
Australia and the UK, spanning both quantitative and qualitative research. Specialising in online
methodologies, she has delivered insights across a variety of sectors including FMCG, Retail,
Financial Services and Travel.
Emma brings strong consumer and shopper insights experience developed across a range of research agency roles in the UK. Within Australia, she worked at IRI focusing on leveraging shopper analytics, integrated with primary research, to uncover the drivers of consumer behaviour.
In her role as Consumer Insights Manager for Meat & Livestock Australia, she takes a lead on delivering insights to support the needs of the domestic market, working with Brand, Category and Agency partners, to drive the understanding and adoption of insights across the business. Emma is a strong advocate of integrated and actionable insights. She is also a supporter of Women In Research (WIRe) and NewMR.
High Steaks: Leveraging insights to meat the needs of red meat consumers
The Australian red meat and livestock industry is the 2nd largest industry in Australia. It
employs almost half a million people and contributes a significant amount to national GDP. Its
importance to the Australian economy cannot be overlooked.
At the same time, consumer demands are changing. Consumers are more educated in where their food comes from, combined with have changing lifestyles that demand ease and convenience in meal preparation. Emma Gillingham is the Consumer Insights Manager at Meat & Livestock
In this session, she will explore some of the key sources of data and insights which are
leveraged to understand the behaviour and attitudes of red meat consumers. She will
make the case for the importance of integrating insights from a variety of different sources in
order to gain a deep understanding of consumer and shopper needs to ensure we can meet
(meat) the needs of consumers into the future.