Elizabeth May

Elizabeth May
  • Title: VP APAC, Sales Strategy & Enablement
  • Company: Dynata

Elizabeth has 24 years of strategic global leadership experience in the market research and
data industry and is the Vice President Asia-Pacific at Dynata. Aside her day-to-day role at the
newly named Dynata, Elizabeth is the ESOMAR Representative for Australia (Sydney).

Her success has been achieved as a result of working across multiple research methodologies from
design, fieldwork, insights delivery and online reporting; these were accomplished having
served as an International Client Director for TNS, EMEA Regional Manager at Nielsen BASES
and Group Director of Global Clients at Infotools.

Elizabeth has a passion for understanding the consumer and delivering insights that make a difference. When coupled with a broad expertise, across various research methodologies, this enables her to deliver a better connection to real business needs.

Elizabeth presents regularly at research conferences as a keynote speaker in both ANZ and Asia having received the ESOMAR Global Innovation and Technology Award 2016. Elizabeth is also a regular speaker on the ESOMAR APAC stage, having presented a paper on modularisation and data integration techniques in 2017 and 2018.

Consumer Trends Researchers Should Know

As researchers, we focus on the delivery of high-quality insights, pulled from the minds of
willing participants. However, the way in which those opinions are shaped are being regularly
nudged and hustled by the world around us. As a result, understanding how to best engage
with your consumers by knowing what devices they use, what media they consume, what data
they will share, and exactly how they communicate, will help us better deliver relevant and intune
outcomes from the data that we work with and present to stakeholders.

Consumers are adapting communication styles, openness to provide an opinion and shaping lifestyles around the tech that surrounds them. The presentation provides data points on research completed in Australia, and other countries for comparison, that demonstrate the nuances and preferences they should consider when designing and implementing successful research programmes.

GDPR is now a regular acronym in our lives, data privacy concerns, regulation and considerations surround us in our day-to-day as we move towards the era where data is considered to be more valuable than oil.

How does the average Australian think about their data privacy rights? Are they more risk averse to data sharing or more adventurous to explore the benefits of sharing their own personal data versus other countries? What are the watchouts for researchers when considering the Australian’s opinion on their data [not only personally identifiable information (PII), but also behavioural passive data that tracks them via their devices]? Which age groups were the most active in taking this action? Do we have a Gen-P emerging; those concerned with privacy or actions they can take to protect themselves? We will explore all of this and wrap up with a few examples that will inspire you.