Chris Riddell 0is Australia’s most sought after futurist, and an award-winning, industry-recognised keynote speaker on digital. He is also a renowned strategist and global emerging trend spotter for businesses and leaders in today’s disrupted world.
A global trailblazer, Chris Riddell has worked for some of the largest and most successful companies and brands in the world. Having lived and worked in the UK, Saudi Arabia, Dubai, Kuwait, China, New Zealand and Australia, his understanding of our new world is compelling and thought provoking, to say the least.
Chris Riddell was the first-ever Chief Digital Officer (CDO) for MARS Incorporated in Australia and New Zealand, architecting the corporate digital strategy behind brands such as Whiskas, Pedigree, Wrigley, Starburst, Masterfoods, Snickers and Maltesers. He is frequently called on as a futurist, speaker and expert commentator to give insights into consumer technology trends within traditional media. Chris is a regular on Channel 7’s The Morning Show, The Daily Edition prime time shows, and ABC 774 Radio. His insights and expertise as a trend spotter extend far beyond the walls of the corporate world.
Chris believes that being a futurist isn’t simply about ‘putting your finger in the air, and saying what the future might be’, but about ‘authentically embedding yourself into the very space from where true innovation and disruption is taking place, analyzing future and emerging trends, then distilling them into a clear and meaningful keynote message’.
As a recognised futurist and speaker on digital, Chris has transformed the platform for delivering keynote presentations, and what it means to be an inspiring speaker. His award-winning events are highly acclaimed for being the most energising and immersive experiences around. With Chris’s unique blend of storytelling, customised immersive video, and exciting dialogue, audiences are guaranteed to walk away feeling inspired, stimulated and energised for what lies just ahead.
Chris Riddell is a senior advisor to businesses across industry verticals, with consulting expertise in the technology, transportation, manufacturing, healthcare, finance and communications sectors. He is a current board member of the Museum for Australian Democracy at Eureka and writes columns for online digital agencies and corporations, providing deep insights into the world of digital, disruption and future change.
He is Australia’s futurist for the leaders of tomorrow and keynote speaker for businesses of today.
PRESENTATION: FUTURE CUSTOMER 2020
Being a successful and thriving business today, is not just about doing things well. Good is no longer good enough. It’s about having a deeper understanding of your customer than ever before. Even more importantly, in today’s fast paced world, planning for the day after tomorrow is a key skill that is critical to survival.
We are now living in an era of hyper distraction, with customers being bombarded with content across platforms and devices. Advertising just doesn’t connect with Gen Y, let alone even touch the surface with Generation Z.
Crafted storytelling, with a perfect blend of technology, frictionless experiences and people will be the hallmark of tomorrows business.
Topics Chris will cover in this area include;