Chris has worked across a variety of roles within the market research industry for twenty years. This has provided him with a comprehensive understanding of traditional and leading edge research methodologies and how these can be best applied in practice. In September, 2009 Chris set up Lonergan Research, where he is responsible for the strategic direction and day to day operations of the business. Prior to this, Chris worked as a Director at Galaxy Research for almost four years, spent three years in the NSW Customised Research department of Roy Morgan Research, and field management at Newspoll.
Chris has experience working with in a range of research tools, such as brand equity, new product development, program and ad campaign evaluation, customer satisfaction, political and PR research. Chris is capable across a broad spectrum of research methodologies, both quantitative (online, CATI, face to face) and qualitative (focus groups, in-depth interviews, ethnographic research). Chris also has the technical expertise to conduct complex multivariate statistical analysis, such as choice modelling, regression, factor and driver analysis.