Chris Crook

Chris Crook
  • Title: Managing Partner
  • Company: Nature


Chris is the Managing Partner of Nature, a consumer insights and analytics consultancy that helps private and public sector organisations make business and marketing decisions using data from a range of sources and leveraging the latest technology. Nature was named B&T’s 2018 Research Agency of the Year, and is twice Grand Finalist at ESOMAR’s Global Research Effectiveness Awards for commercial results derived through investment in insights work.

As well as enjoying the challenge of running a highly successful growing agency, Chris is at his best when working closely with clients to understand their business challenges and imperatives, and when applying his methodological expertise and multi-sector experience in crafting data and evidence-based approaches that will deliver clients the clarity they need to make key business decisions.

Chris’ agency Nature is now a business of nearly 30 consultants with offices in both Melbourne and Sydney, and has carved out a reputation as a strategic insights consultancy that drives business results.

Chris has a PhD from ANU and started his career working with Advanis, a global leader in choice modelling in Canada. He then moved to TNS in Melbourne where he initiated and developed their Advanced Methods Group, and ran their Finance and Business Services team. Chris was a Partner at Blue Moon Research & Planning, where he developed and managed their Melbourne office for 4 years. He was also Director of Insights and Analytics at Telstra.


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