Cara Norden

  • Title: Marketing Director
  • Company: The TOM Co

Cara’s career spans more than 14 years in roles across Australia and the UK, both agency and in-house, including five years with sports giant, Nike. She is currently Marketing Director at The TOM Co, driving growth for its emerging, purpose-driven FMCG brands

Culture clash: Applying behavioural economics & cultural insight tounlock organics.

Co- Presenters- Amity FisherBethan Whaley

This is a story about how a research project took an outside in approach to bottle the momentum occurring around women in sport and AFL, and used it to create an enduring position that captured the spirit of past players and the dreams of those yet to come.