Bianca has over 15 years experience in the market research industry and has worked across various sectors of the market assisting clients to better understand their customers as well as being a part of new initiatves in the industry. Bianca is passionate about the design and implementation of qualitative research and using creative ways to understand consumers.
Co-Presenter: Peter Treloar
At the heart of great qualitative research sit great human conversations? But research today is only connecting with a small subset of the Australian population. How can we build the appeal of research to a broader audience?
Using data from a recent study with 600 people on everyday Australians getting involved in market research, we share insights on how to put the ‘market’ back at the heart of market research – highlighting easy ways to get more engaged, involved and fresh research participants.