Bethan is a dual quantitative and qualitative researcher with experience in brand positioning,
communications, and customer experience.
Culture clash: Applying behavioural economics and cultural insight to unlock organics.
Co- Presenter – Amity Fisher
This is a story about how a research project took an outside in approach to bottle the momentum occurring around women in sport and AFL, and used it to create an enduring position that captured the spirit of past players and the dreams of those yet to come.