Belinda is an experienced social researcher who joined the EY Sweeney team in 2015.
Belinda has over ten years experience working on both the client side and agency side of research and has experience in the areas of marketing and communications evaluation, new product development, brand tracking, customer research, and program evaluation research.
Belinda is passionate about using her research skills for the greater good, such as informing campaigns to raise money for children in poverty overseas and providing recommendations to improve programs that aid the mentally ill in local communities. These passions lead her to pursue roles in varied sectors including the education, mental health and substance abuse, and not-for-profit fields.
Belinda has a BPsych from the University of California, Davis, as well as a Master of Evaluation from the University of Melbourne. She is a full member of AMSRS and is a Qualified Practicing Market Researcher (QPMR)
At this year’s conference, Belinda is looking forward to catching up with colleagues from various states and the feeling of comradery when everyone comes together. She is also looking forward to hearing from expert keynote speakers from all over the globe.