TRAINER, AUTHOR [THE STORYTELLING BOOK], STRATEGIST
Tas is a Man of Many Lanyards.
He runs his own training company and is a Course Director for the Chartered institute of Marketing and the Market Research Society in the UK, running courses on Storytelling, Behavioural Economics, Insightment and Creative Briefing amongst others.
He is also a long term Ad Agency planner/Strategist and still freelances with several ad agencies and clients.
He is an Associate Lecturer at London College of Communications, Bucks New University, Nottingham Trent and Beijing Normal Universities, as well as a regular speaker at international conferences, for example keynoting at the Insights Association “Next” conference in New York in May 2017 as well as speaking in Chicago, Shanghai, Hong Kong and across the conflicted and Dis-United Kingdom. He is the author of The Storytelling Book, the award-winning guide to using storytelling techniques to improve presentations and communication. The book is already on a third re-print.
His next book, “The Inspiratorium”, is due to hit physical and virtual shelves later in 2017.
Tas is also a Trustee of the Phoenix Cinema, the oldest continually-running cinema in the UK, writes and performs occasional comedy and plays tennis harmlessly.
PRESENTATION: “Achieving Peak Insightment: Why We Need a New Breed of Hero to Re-Story Research”
These are indeed dangerous times. Cosy assumptions, traditional conventions and lazy expectations are being jettisoned day by day across the globe, as consumers (or “people” as I am inclined to call them) increasingly refuse to behave in the way which we expect them to. Clients have changed too. Research is evolving. We need a new kind of hero.
The research industry needs to gird its loins and meet this maelstrom head on, and it won’t do it by introspective navel-gazing or genuflecting at the altar of Big Data. Researchers no longer just need to identify insight, but more importantly to make it actionable. This is what Tas terms “Insightment”. To achieve Peak Insightment, we need to become Agents of Influence and Action; to mutate into Champions of Insight we need to create a culture that turns researchers into catalysts and distributors of impact, actionability and change. Tas will quote from his award-winning book, The Storytelling Book, to demonstrate why storytelling isn’t just the best way of communicating insight, presenting or influencing your audience, it can make you, your company and your culture more cohesive, creative and productive. Expect a liberal sprinkling of film references, puns and some Behavioural Economics to reinforce the importance of emotion, empathy and context.
WORKSHOP 1: “Tas’s Top Ten Tips for Telling Transfixing Tales”
“In this half day workshop, Tas will share some of the insights on bringing the theory and practice of storytelling to your presentations, documents, pitches, proposals and comms from his aeons of multi-denominational training and his award-winning “The Storytelling Book”.
Bring a live deck or pressie with you and learn how to find your Golden Thread, why you need to Grab Them Early and why you need something for the Peak-End”
WORKSHOP 2: “The Weird and Wonderful World of Behavioural Economics”
“…In which Tas will explore why our business has been so reluctant to accept the transformational insights from the world of Behavioural Economics, and then delve into how we can apply everything from “yuk and ouch thinking” to heuristics and framing; from the role of context and the Ulysses Contract to the power of small details ….to every aspect of marketing and comms. Be prepared for some disconcerting weirdness too…”
AREAS OF EXPERTISE: