Andy Zhao (CH)

Andy Zhao (CH)
  • Title: President, APRC | Nielsen China
  • Company: APRC | Nielsen China


Andy is a highly respected industry veteran, with extensive senior leadership experience gained over the past 20 years in the marketing information industry. He has held numerous leadership roles focused on China and North Asia, most recently as Managing Director, North Asia at GfK where he led the company’s business in China, Hong Kong, Taiwan, Japan and Korea for the past 10 years. Andy established GFK China in 1999 and since that time it has grown impressively.

He brings extensive experience across multiple industry verticals including retail, ecommerce, electronics, telecommunications and IT and has led a number of highly successful acquisitions and strategic alliance initiatives with a range of local and global players

Andy plays an active role in the marketing information industry as President of the APAC Market Research Committee and Vice President of the China Market Research Association.